Investigation of the Coca Cola Co. (Grade)

Internet Marketing

Coca cola Co.

Investigation of Coca Cola Co.

 The traffic rank of the coca-cola.com

The coca-cola.com Alexa Traffic Rank – is 29,236 and down 4,149 versus the previous 3 months.

Traffic Rank in Country (United States) for the Coca-Cola.com –  is 16,316.

Number of visitors are engaged to coca-cola.com

Bounce Rate –  is 56.20% and down 8% versus the previous 3 months.

Daily Pageviews per visitor –  is 1.89 and down 7.35% versus the previous 3 months.

Daily Time on Site –  is 2:24 and up 21% versus the previous 3 months.

Audience visits coca-cola.com

Audience Demographics

Gender:

1. Relative to the general internet population, Males – are under-represented at this site. Confidence – is high.

2. Relative to the general internet population, Females – are over-represented at this site. Confidence – is medium.

Education:

1. Relative to the general internet population, people who did not go to college – are over-represented at this site. Confidence – is medium.

2. Relative to the general internet population, people with some college education – are over-represented at this site. Confidence – is medium.

3. Relative to the general internet population, people who went to graduate school – are under-represented at this site. Confidence – is high.

4. Relative to the general internet population, people who went to college – are similar to the general internet population. Confidence – is high.

Browsing Location:

1. Relative to the general internet population, people browsing from home – are under-represented at this site. Confidence – is high.

2. Relative to the general internet population, people browsing from school – are greatly over-represented at this site. Confidence – is medium.

3. Relative to the general internet population, people browsing from work – are over-represented at this site. Confidence – is medium.

Audience Geography

Visitors by Country

Country                                                     Percent of Visitors                         Rank in Country

United States                                                       42.4%                                               16,316

India                                                                        7.1%                                                 51,078

United Kingdom                                                  6.2%                                                 21,010

France                                                                     6.1%                                                 20,897

Mexico                                                                     3.6 %                                               22,024

Search Traffic:

Search visits – are 15.10% and up 31.00% versus the previous 3 months.

Top Keywords form Search Engines

Keyword                                                                                             Percent of Search Traffic

  1. coca cola                                                                                                               32.04%
  2. cocacola                                                                                                                6.48%
  3. coke                                                                                                                        6.42%
  4. coca cola nigeria                                                                                                 4.33%
  5. coca cola logo                                                                                                      2.22%

Upstream Sites

Sites people visit immediately before this site

Site                                                            Percent of Unique Visits

  1. google.com                                                        15.0%
  2. facebook.com                                                    9.0%
  3. coca-colacompany.com                                 2.3%
  4. yahoo.com                                                         2.3%
  5. coca-cola.co.uk                                                 2.2%

Sires link to coca-cola.com

Total Sites Linking In – are 7,859

Site                                                                      Global Rank

  1. google.com                                                              1
  2. youtube.com                                                          3
  3. yahoo.org                                                                4
  4. wikipedia.org                                                          6
  5. amazon.com                                                           7

Sites are related to coca-cola.com

Related Links                                                       Global Rank

  1. cokecce.com                                                          341,192
  2. pepsi.com                                                               16,260
  3. coca-cola.co.uk                                                     144,726
  4. coca-cola.de                                                            54,605
  5. homedepot.com                                                      436

Categories with related Coca-Cola site – are Business, Food and Related Products, Beverages, Soft Drinks, Coca-Cola.

Places visitors go on coca-cola.com

Subdomain                                                                    Percent of visitors

us.coca-cola.com                                                                    43.68%

cokestudio.coca-cola.com                                                   18.29%

coca-cola.com                                                                          17.92%

europeancareers.coca-cola.com                                         5.43%

mailusa.coca-cola.com                                                           3.43%

Load speed of coca-cola.com

coca-cola.com loads very fast (0.817 seconds), 81% of sites are slower.

Unique visitors – are 127,600

 

 

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